You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.</div><DIV><br />I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.</div><DIV> </div><DIV>In today’s culture… <br />1) Blogs like <i>Gawker</i>, <i>Buzzfeed</i> and the <i>Huffington Post</i> drive the media agenda.<br />2) Bloggers are slaves to money, technology, and deadlines.<br />3) Manipulators wield these levers to shape everything you read, see and watch—online and off.</div><DIV><br />Why am I giving away these secrets?  Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for an
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